An editorial calendar is a road map for your blogging or social marketing. It's a plan of attack, a game plan, a plot, a method - whatever word works for your brain, an editorial calendar is a really easy way to organize your posts and stay accountable to those posts!
In this post, I'm going to talk about editorial calendars for blogging: you don't even really need to a calendar to have an editorial calendar. This little formula is one of the easiest ways to build one.
Step 1: Pick 6 broad subjects - below are some examples. You can substitute in any subject matter, whether it's about your hobbies, your passion or your business.
Every Tuesday afternoon, you're going to write a blog based on your content for that week.
I am a gal with dreams. I'm a terrible dreamer! I've always got a great idea - ask my lovely husband, he would gladly vouch for me on this.
Tonight on my drive home, "Dreams" by Fleetwood Mac came on the radio, and the lyrics resonated with me differently than they normally do. The song is written to tell the story of love gone astray. Thunder only happens when it's raining - relationships fall apart when things are falling apart anyway. But tonight, when I was listening to the song, the first picture that came to mind wasn't about things falling apart - it was about being lucky enough to be stuck by lightning.
Lately, my head has been swirling with ideas - it's been raining up there, almost like a low hum that just feels like it's churning! And that lightning is going to strike - it's going to throw down with a giant crack, and the thunder is going to shake things up and it's going to reverberate for kilometres.
The fun in life is acting on your ideas - I've learned that the fun way. It's being brave and holding your breath and taking the leap. Because success or failure is not what's important - what's important and what's fun is the effort, the willingness to try new things.
If you've got an idea that's been raining in your mind for a day, a week, a month, a year - maybe today's the day to act on it.
Ew. Writer's Block. EW.
It's not just a momentary paralysis - it's like an ongoing thing. It can last for weeks, months. And then it becomes one of those things that you're ashamed of. Like those weeks when you maybe spent a bit too much money, and you decide just to not check your bank account until next pay day, so you can't feel guilty about how much you spent?
Don't ignore your blog. Your blog needs you. Your blog loves you. Your blog wants to work for you, if you let it.
But you're uninspired. Le sigh. You don't know what to write about. Nothing is jumping out at you. You sit down to write and you mess around on Facebook, then you do some online shopping, then you get hungry, then, look at that! It's time for your next meeting. Oh well!
Friends - I'm here to help. WRITER'S BLOCK is a community Facebook Group who's goal is to keep everyone inspired, excited, motivated to write on their blogs. It doesn't matter who you are - a hobby blogger who's passionate about lizards. A soccer (or "footie", if you will) fanatic who's game analysis the world can not do with without. A lifestyle blogger with the best secrets you've never heard. A book lover who just read THE BEST THING since Canterbury Tales.
Whoever you are, in real life or in the blogesphere, WRITER'S BLOCK is a community where we get together and we get passionate about writing.
It's also totally free. And it's also filled with GIF's.
Why did I start Social Skills? Because I connect with business over all day, every day, and this is what I hear over and over again: "I feel like I could do it myself, but I don't know how and I don't have time." You have so much to do - so many boxes to check. It's hard to imagine adding one, or two, or three more.
First things first - you can do it yourself. You are the expert of your business and like any accounting course or any human resources course, you need a foundation of basic skill sets so you can take the leap and start doing marketing it.
You do know how - social media was built for everyone. Sure, at the start, it's a little overwhelming, but it's built to be reasonably intuitive. Meaning that many elements are as simple as clicking a button. There are pieces of the puzzle that aren't quite as simple, but there is still plenty you can accomplish yourself.
It's about learning to make time - I get it. You don't have a lot of time. I'm a small business owner, my husband is a small business owner, my parents are small business owners. Time is valuable. I promise with the streamlined education that Social Skills provides, you'll learn exactly how to plan and execute a huge variety of social marketing opportunities by blocking out a few hours a week. But you do have to be disciplined about those few hours a week. You're going to get out what you put in.
You're not alone - I also clean my laptop screen by wiping it with my t-shirt. I also live in a whirlwind of small pieces of note paper with To Do's scattered everywhere. I also take phone calls and try and solve problems in the car with a trunk full of groceries. I do this. You do this. Every small business owner does this. We're all on the same journey. That's why our Social Skills Facebook Group is so valuable. To reach out and connect with others who are experiencing the same road blocks and ah-ha moments you are. This group provides support, encouragement and a level of accountability that helps keep you on track.
I want you to be successful. I want you to be excited. I want you only to need to reach out to me once or twice a month with a specific question. That's my end game - to see you thriving and to high five you every few weeks!